Minat Transaksi Daring Melalui Jasa Transportasi GO-JEK: Kepercayaan, Kemudahan Transaksional, Pemahaman Risiko Dan Kualitas Layanan
Keywords:
trust; transactional ease; risk understanding; service quality; online transaction-interest.Abstract
The ease of internet use makes all activities more efficient
to accomplish. Customers can fulfill their needs by utilizing online
application. The purpose of this study is to find out the effect of trust,
transactional ease, risk understanding and service quality to online-
transaction interest. GO-JEK’s online transportation become the
observed entity because GO-JEK is one of fast growth local company
in Indonesia. The study is conducted on the students at Economic and
Business Faculty of Universitas Muhammadiyah Surakarta.
The sampling methods of this study is convienence sampling methods.
Data are collected by survey with questionnaires. 304 students are
being respondents in this study. The data analyze using multiple
linear regression and the results show that trust and transactional
ease have effect on online-transaction interest, whereas risk
understanding and service quality have no effect on online-
transaction interest.
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