Influence of Consumer Motivation, Perception of Quality, and Consumer Attitudes toward Outdoor Equipment Purchase Decisions

Abstract

is study aims to analyze the influence of consumer motivation, quality perception and
consumer attitudes towards outdoor equipment purchase decisions. This is a quantitative
research. The sampling technique used is non-probability sampling with a sample of 194
people. The data collection technique uses questionnaires from the google form platform
which are distributed through whatsapp groups online. The results indicate that consumer
motivation, quality perception and consumer attitude have a significant positive effect on
purchasing decisions outdoor equipment. Simultaneously the three independent variables
affect the dependent variable.