Counterfeit Products: Does Experience Affect Repurchase Intention
Keywords:
sikap, niat, produk palsuAbstract
Pandemi berdampak sistemik terhadap keperilakuan termasuk dalam niat beli sehingga konsumen memilih produk palsu untuk pemenuhan kebutuhannya. Tujuan riset menguji sejumlah faktor yang mempengaruhi niat beli ulang produk palsu. Jumlah sampel 100 orang generasi milenial dengan analisis yaitu regresi. Hasil menunjukan bahwa variabel pembelian sebelumnya berpengaruh positif terhadap niat beli produk palsu, sedangkan variabel faktor sosial dan sikap tidak berpengaruh, Keterbatasan dan juga saran riset lanjutan dijelaskan untuk menjadi kajian di riset lanjutan.
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[5] A. H. Silva, F. A. Braz, and M. P. Floriano, “É fake, mas eu compro! Um estudo sobre o consumo de produtos piratas e falsificados nas cidades fronteiriças Santana do Livramento/RS e Rivera/UY,” Rev. Adm. da UFSM, vol. 14, pp. 967–986, 2021, doi: 10.5902/1983465964712.
[6] A. Y. Yaakop, H. M. Hafeez, M. M. Faisal, M. Munir, and M. Ali, “Impact of religiosity on purchase intentions towards counterfeit products: investigating the mediating role of attitude and moderating role of hedonic benefits,” Heliyon, vol. 7, no. 2, 2021, doi: 10.1016/j.heliyon.2021.e06026.
[7] F. Bayraktar and ?. Tomczyk, “Digital piracy among young adults: The role of values and time perspectives,” Sustain., vol. 13, no. 16, pp. 1–11, 2021, doi: 10.3390/su13169140.
[8] I. Junejo, J. M. Sohu, S. Hassan Ali, S. Qureshi, and S. A. Shaikh, “A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intention,” Sukkur IBA J. Manag. Bus., vol. 7, no. 1, pp. 1–18, 2020, doi: 10.30537/sijmb.v7i1.472.
[9] K. N. Alsaid, M. Abdel, and H. Saleh, “Perceived Value and Purchase Intention of Counterfeit Luxury Brands?: Testing the Moderation of Materialism,” vol. 4, no. 1, pp. 1–17, 2019.
[10] M. O. Gani, M. I. Alam, Mostaquim-Al-Islam, S. A. Chowdhury, and M. O. Faruq, “Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh,” Innov. Mark., vol. 15, no. 4, pp. 27–41, 2019, doi: 10.21511/im.15(4).2019.03.
[11] M. A. H. B. M. Yunos and M. Bin Abdul Lasi, “Factors Affecting Consumers’ Intention to Purchase Counterfeit Products in Fashion Industry,” Int. J. Acad. Res. Bus. Soc. Sci., vol. 10, no. 10, pp. 939–949, 2020, doi: 10.6007/ijarbss/v10-i10/8013.
[12] N. Zulkeply, A. Jaapar, N. Musa, N. H. Hidayat, and R. Husain, “the Allurement of Counterfeit Purchase Behavior?: a Case Study Among Youth Consumers,” pp. 96–106, 2021.
[13] Q. Wu and S. Zhao, “Determinants of consumers’ willingness to buy counterfeit luxury products: An empirical test of linear and inverted u-shaped relationship,” Sustain., vol. 13, no. 3, pp. 1–19, 2021, doi: 10.3390/su13031194.
[14] Q. T. Pham, N. M. Dang, and D. T. Nguyen, “Factors affecting on the digital piracy behavior: An empirical study in Vietnam,” J. Theor. Appl. Electron. Commer. Res., vol. 15, no. 2, pp. 122–135, 2020, doi: 10.4067/S0718-18762020000200108.
[15] Z. Liao, S. Nazir, A. Hussain, H. U. Khan, and M. Shafiq, “Software Piracy Awareness, Policy, and User Perspective in Educational Institutions,” Sci. Program., vol. 2020, 2020, doi: 10.1155/2020/6647819.
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Published
2023-01-04
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Irawati, Z., Saputro, E. P., Mabruroh, M., & Setyaningrum, D. P. (2023). Counterfeit Products: Does Experience Affect Repurchase Intention. Prosiding University Research Colloquium, 213–224. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/2225
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Copyright (c) 2023 Zulfa Irawati, Edy Purwo Saputro, M Mabruroh, Dewi Probowati Setyaningrum
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
