Web Application Training with Hypermedia Engineering to Increase Global Marketing Competitiveness of Decorative Umbrella Industry

Abstract

This service activity is intended for a group of people to empower economic independence
(management aspects) and improve skills (hard skills and soft skills) (educational
aspects) in the dimensions of strengthening promotions and improving marketing models
for ornamental umbrella industry production in the Klaten area. The form of activity is
in the form of training on web application design based on hypermedia engineering. A
target audience is a group of craftsmen, namely groups of productive people who work as
ornamental umbrella craftsmen in Klaten. The main problem found based on empirical
observations in the field is that there is currently no more modern marketing model
available to promote and market umbrella production worldwide. The main consequence
of this is that product marketing has stalled so that it has an impact on the accumulation
of product results among craftsmen. This has implications for abundant production stock
so it is very detrimental in the calculation of the production process which in the end
makes many craftsmen stop their business. One of the efforts to overcome this is by
improving the promotion model and marketing tools through the use of hypermedia
navigation technology. The main target of this activity is to empower and improve the
skills of craftsmen in marketing products using modern web applications through
hypermedia engineering.
Activities are debriefing and in the form of training carried out using lecture,
demonstration, exercise, and mentoring methods. The lecture method is used to activate
the spirit of entrepreneurship and competition, as well as to explain the concept of online
marketing and hypermedia technology. The demonstration method is used to
demonstrate a work and learning process, namely the stages of designing and installing a
modern web application with hypermedia, as well as presenting examples of how to
pioneer a form of global promotion and marketing. Meanwhile, the training method is
used to practice how to design and manage promotional content for marketed products
and interconnect them in interactive hypermedia navigation. While the mentoring
method will provide opportunities for participants (craftsmen) to consult directly and
continuously in overcoming obstacles that arise during the training process and early
implementation of hypermedia applications.
Based on the activities that have been carried out, several conclusions can be drawn,
namely a significant increase in the ability to master web applications and online
marketing of the craftsmen and the potential for increasing product marketing on a
global scale. The main obstacle in this activity is the low awareness of the craftsmen to
increase their potential and competence.