Facts about Consumption of Counterfeit Products (NonOriginal)

Abstract

Consumption of counterfeit products is one of the interesting issues in the marketing field
because it is not only related to theoretical but also marketing interests. The purpose of
this research is to examine the intention to buy counterfeit products by involving 150 young
people in Solo. The analysis shows that value consciousness and social risk affect the
purchase intention of counterfeit products, while the perceived risk variable has no effect.