The Attractiveness of Using Cryptocurrency

Authors

  • M. Nasir Universitas Muhammadiyah Surakarta
  • Edy Purwo Saputro Universitas Muhammadiyah Surakarta
  • Sidiq Permono Nugroho Universitas Muhammadiyah Surakarta
  • Dewi Probowati Setyaningrum Universitas Muhammadiyah Surakarta

Abstract

Cryptocurrency is one of the most interesting digital assets to study. The purpose of this
research is to find out the attractiveness of using cryptocurrency by involving 150
respondents represented by the millennial generation. The results of the analysis show
that the social influence and perceived risk variables affect the intention to adopt
cryptocurrency, while the performance expectancy variable has no effect. The limitations
of this research serve as a reference for further research related to the intention to adopt
cryptocurrencies

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Published

2022-07-04

How to Cite

Nasir, M., Saputro, E. P., Nugroho, S. P., & Setyaningrum, D. P. (2022). The Attractiveness of Using Cryptocurrency. Prosiding University Research Colloquium, 184–190. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/2016

Issue

Proceeding of The 15th University Research Colloquium 2022: Bidang Sosial Ekonomi dan Psikologi

Section

Articles

License

Copyright (c) 2022 M. Nasir, Edy Purwo Saputro, Sidiq Permono Nugroho, Dewi Probowati Setyaningrum

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.