The Attractiveness of Using Cryptocurrency
Abstract
Cryptocurrency is one of the most interesting digital assets to study. The purpose of this
research is to find out the attractiveness of using cryptocurrency by involving 150
respondents represented by the millennial generation. The results of the analysis show
that the social influence and perceived risk variables affect the intention to adopt
cryptocurrency, while the performance expectancy variable has no effect. The limitations
of this research serve as a reference for further research related to the intention to adopt
cryptocurrencies
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Copyright (c) 2022 M. Nasir, Edy Purwo Saputro, Sidiq Permono Nugroho, Dewi Probowati Setyaningrum

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.