The Effect Of Entrepreneurship Orientation, Management Capabilities and Image Difference On Sme’s Competitive Advantage

Abstract

This study aims to examine whether entrepreneurial orientation, management ability
and image differentiation have an effect on competitive advantage. The sample used in
this study is business actors in Food and Beverage SMEs in Magelang Regency. The
sampling technique used in this research is purposive sampling with 96 respondents.
This research method uses descriptive quantitative. Data processing was tested using
multiple linear regression test. The results of this study indicate that the entrepreneurial
orientation variable, management ability and image differentiation simultaneously have
a positive effect on competitive advantage, the entrepreneurial orientation variable
partially has a positive effect on competitive advantage, the management ability variable
partially has a positive effect on competitive advantage, and partial image differentiation
has a positive effect. positive for competitive advantage.