Instruments Validation of Pro-Environmental Behaviour Model
Keywords:
Perilaku pro lingkungan, keinovatifan konsumen, sikap pada perilaku pro lingkunganAbstract
Penelitian ini bertujuan menguji instrumen yang digunakan pengukuran konstruk dalam model perilaku pro lingkungan. Pengujian instrumen dilakukan untuk memastikan bahwa alat ukur yang digunakan dalam studi ini terbukri valid, mampu mengukur dengan baik atas berbagai variabel dalam model yang digunakan oleh peneliti. Pengujian instrumen dilakukan dengan uji validitas dan uji reliabilitas. Uji reliabilitas dilakukan dengan nilai cronbach alpha dan nilai komposit relibilitas. Adapun Uji validitas dilakukan dengan discriminant validity, maupun convergent validity. Discriminant validity menjelaskan makna bahwa sekelompok indikator yang digunakan oleh peneliti dalam megukur konstruk tersebut mampu dibedakan dengan indikator yang mengukur konstruk lainnya. Convergent validity bermakna bahwa sekelompok indikator dari suatu konstruk memiliki korelasi yang kuat, yang bermakna bahwa indikator tersebut mampu menjelaskan secara konseptual dan operasional atas konstruk yang diukur. Temuan dalam studi ini adalah diperolehnya ketepatan dalam pengukuran instrument dalam model perilaku pro lingkungan. Adapun model perilaku pro lingkungan dijelaskan oleh beberapa konstruk seperti keinovativan konsumen, sikap pro lingkungan yang bersifat multidimensi yakni natural role, human role, growth limit.
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[35] D. R. Cooper and P. S. Schindler, Business Research Methods, Twelfth Ed. New York, NY: McGraw-Hill, 2014.
[36] R. E. Dunlap and K. D. Van Liere, “The ‘New Environmental Paradigm,’” J. Environ. Educ., vol. 9, no. 4, pp. 10–19, Jul. 1978.
[37] R. E. Dunlap and A. M. Mccright, “Movement Social Movement Identity : Validating a Measure of Identification with the Environmental Movement,” Soc. Sci. Q., vol. 89, no. 5, pp. 1045–1065, 2008.
[38] W. Young, K. Hwang, S. Mcdonald, and C. J. Oates, “Sustainable Consumption: Green Consumer Behaviour when Purchasing Products,” Sustain. Dev., vol. 31, no. March, pp. 20–31, 2010.
[39] U. Sekaran and R. Bougie, Research Methods for Business: A skill building approach, Seventh Ed. West Sussex United Kingdom: John Wiley & Sons Ltd., 2016.
[40] J. F. Hair, J. . W. C. . Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis, Seventh Ed. USA: Pearson New International Edition, 2014.
[41] B. G. Tabachnick and L. S. . Fidel, Using Multivariate Statistics, Sixth Edit. England: Pearson New International Edition, 2014.
[42] W. David, S. Michael, and W. W. Chin, “Robbing Peter to Pay Paul : The Differential Effect of GSS Restrictiveness on Process Satisfaction and Group Cohesion,” pp. 303–320, 2008.
[2] E. M. Rogers, Diffusion Of Innovations, Fifth Edit. New York: Free Press, 2003.
[3] S. Im, B. L. Bayus, and C. h. Mason, “An empirical study of innate consumer innovativeness, personal characteristics and new product adoption behavior.pdf,” J. Acad. Mark. Sci., vol. 31, no. 1, pp. 61–73, 2003.
[4] F. Q. Fu and M. T. Elliott, “The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption : An Integrated Model,” vol. 21, no. 3, pp. 257–272, 2013.
[5] R. Abdelal, Y. M. Herrera, A. I. Johnston, and R. McDermott, Eds., Measuring Identity A guide For Social Scientists. New York: Cambridge University Press, 2009.
[6] G. Li, R. Zhang, and C. Wang, “The Role of Product Originality , Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions *,” vol. 32, no. 2, pp. 214–223, 2015.
[7] B. G. Englis and D. M. Phillips, “Does innovativeness Drive Environmentally Conscious Consumer Behavior?,” Psychol. Mark., vol. 30, no. 2, pp. 160–172, 2013.
[8] D. F. Midgley and G. R. Dowling, “Innovativeness : The Concept and Its Measurement,” J. Consum. Res., vol. 4, no. 4, pp. 229–242, 1978.
[9] G. Roehrich, “Consumer innovativeness Concepts and measurements,” J. Bus. Res., vol. 57, pp. 671–677, 2004.
[10] M. Fishbein and I. Ajzen, Predicting and Changing Behavior: The Reason Action Approach. New York, NY: Psychology Press, Taylor & Francis Group, 2010.
[11] I. Ajzen, “The Theory of Planned Behavior,” Organ. Behav. Hum. Decis. Process., vol. 50, pp. 179–211, 1991.
[12] E. N. Untaru, Gh. Epuran, and A. Ispas, “A Conceptual Framework of Consumers’ Pro-Environmental Attitudes and Behaviours in The Tourism Context,” Bull. te Transilv. Ser. V Econ. Sci., vol. 7, no. 2, 2014.
[13] L. G. Schiffman and L. L. Kanuk, Consumer Behavior, Ninth. Upper Saddle River, new Jersey: Printice-Hall, Inc., 2007.
[14] L. G. Schiffman and J. L. Wisenblit, Consumer Behavior, Global Edi. England: Pearson Education Limited, 2015.
[15] M. Cleveland, M. Kalamas, and M. Laroche, “Shades of green : linking environmental locus of control and pro-environmental behaviors,” J. Consum. Mark., vol. 22, no. 4/5, pp. 198–212, 2005.
[16] K.-A. Byun, M. Dass, P. Kumar, and J. Kim, “An examination of innovative consumers ’ playfulness on their pre-ordering behavior,” J. Consum. Mark., vol. 34, no. 3, pp. 226–240, 2017.
[17] H. J. Choo, S. Y. Sim, H. K. Lee, and H. Bin Kim, “The effect of consumers ’ involvement and innovativeness on the utilization of fashion wardrobe,” vol. 38, pp. 175–182, 2014.
[18] R. Kuswati and I. Irmawati, “Consumer Innovativeness : Literature Review and Measurement Scales,” in International Conference on Economics, Business and economics education 2018, KnE Social Sciences, 2018, vol. 1, pp. 663–672.
[19] K. C. Manning, W. O. Bearden, and T. J. Madden, “Consumer Innovativeness and the Adoption Process,” J. Consum. Psychol., vol. 4, no. 4, pp. 329–345, 1995.
[20] G. Reese, K. Loew, and G. Steffgen, “Replication and Refinements: A Towel Less : Social Norms Enhance Pro-Environmental Behavior in Hotels,” J. Soc. Psychol., vol. 154, pp. 97–100, 2014.
[21] R. A. Clark and R. E. Goldsmith, “Interpersonal influence and consumer innovativeness,” Int. J. Consum. Stud., vol. 30, no. January, pp. 34–43, 2006.
[22] R. E. Goldsmith et al., “Innovative Consumers and Market Mavens,” J. Mark. Theory Pract., vol. 11, no. 4, pp. 54–65, 2003.
[23] J. E. M. Steenkamp, F. Hofstede, and M. Wedel, “A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer,” J. Mark., vol. 63, no. April, pp. 55–69, 1999.
[24] K. Soyez, “How national cultural values affect pro-environmental consumer behavior,” vol. 29, no. 6, pp. 623–646, 2012.
[25] P. M. Pensini, B. R. Slugoski, and N. J. Caltabiano, “Predictors of environmental behaviour : a comparison of known groups,” Manag. Environ. Qual. an Int. J., vol. 23, no. 5, pp. 536–545, 2012.
[26] T. N. Walton and R. E. Jones, “Ecological Identity: The Development and Assessment of a Measurement Scale,” Environ. Behav., vol. 50, no. 6, pp. 657–689, 2018.
[27] L. Steg, G. Perlaviciute, E. Van Der Werff, and J. Lurvink, “The Significance of Hedonic Values for Environmentally Relevant Attitudes , Preferences , and Actions,” Environemnt Behav., vol. 46, no. 2, pp. 163–192, 2014.
[28] E. Van der Werff, L. Steg, and K. Keizer, “The value of environmental self-identity: The relationship between biospheric values, environmental self-identity and environmental preferences, intentions and behaviour,” J. Environ. Psychol., vol. 34, pp. 55–63, 2013.
[29] N. Onel and A. Mukherjee, “Consumer knowledge in pro-environmental behavior An exploration of its antecedents,” 2016.
[30] J. Jansson, A. Marell, and A. Nordlund, “Green consumer behavior : determinants of curtailment and eco-innovation adoption,” J. Consum. Mark., vol. 27, no. 3, pp. 358–370, 2010.
[31] S. Segev, “Modelling household conservation behaviour among ethnic consumers : the path from values to behaviours,” Int. J. Consum. Stud., vol. 39, pp. 193–202, 2015.
[32] J. Dermody, S. Hanmer-Lloyd, N. Koenig-Lewis, and A. L. Zhao, “Advancing sustainable consumption in the UK and China : the mediating effect of pro-environmental self identity,” J. Mark. Manag., vol. 31, pp. 1472–1502, 2015.
[33] J. Dermody, N. Koenig-Lewis, A. L. Zhao, and S. Hanmer-Lloyd, “Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland,” J. Bus. Res., vol. 86, no. October 2017, pp. 333–343, 2017.
[34] E. Kostadinova, “Sustainable Consumer Behavior : Literature Overview,” Econ. Altern. Issue, no. 2, pp. 224–234, 2016.
[35] D. R. Cooper and P. S. Schindler, Business Research Methods, Twelfth Ed. New York, NY: McGraw-Hill, 2014.
[36] R. E. Dunlap and K. D. Van Liere, “The ‘New Environmental Paradigm,’” J. Environ. Educ., vol. 9, no. 4, pp. 10–19, Jul. 1978.
[37] R. E. Dunlap and A. M. Mccright, “Movement Social Movement Identity : Validating a Measure of Identification with the Environmental Movement,” Soc. Sci. Q., vol. 89, no. 5, pp. 1045–1065, 2008.
[38] W. Young, K. Hwang, S. Mcdonald, and C. J. Oates, “Sustainable Consumption: Green Consumer Behaviour when Purchasing Products,” Sustain. Dev., vol. 31, no. March, pp. 20–31, 2010.
[39] U. Sekaran and R. Bougie, Research Methods for Business: A skill building approach, Seventh Ed. West Sussex United Kingdom: John Wiley & Sons Ltd., 2016.
[40] J. F. Hair, J. . W. C. . Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis, Seventh Ed. USA: Pearson New International Edition, 2014.
[41] B. G. Tabachnick and L. S. . Fidel, Using Multivariate Statistics, Sixth Edit. England: Pearson New International Edition, 2014.
[42] W. David, S. Michael, and W. W. Chin, “Robbing Peter to Pay Paul : The Differential Effect of GSS Restrictiveness on Process Satisfaction and Group Cohesion,” pp. 303–320, 2008.
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2021-12-08
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Kuswati, R., Soepatini, S., Vrasica, R., & Rayyantika, F. (2021). Instruments Validation of Pro-Environmental Behaviour Model. Prosiding University Research Colloquium, 525–537. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/1717
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Copyright (c) 2021 Rini Kuswati, S Soepatini, Rino Vrasica, Firda Rayyantika
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