Generasi Milenial & Produk Pangan Sehat
Keywords:
Milenial., Pangan,, Sehat,, EdukasiAbstract
Pangan sehat merupakan kebutuhan dan kompleksitas yang ada diera kekinian menjadi persolan dibalik tuntutan pemenuhan pangansehat. Terkait ini, riset tentang persepsian pangan sehat tidak hanyamengacu pendalaman teoritis tetapi juga kepentingan praktis. Tujuanriset ini untuk mengidentifikasi persepsian kaum milenial terhadapkonsumsi pangan sehat yang dilakukan dengan FGD - Focus GroupDiscussion yang melibatkan 20 generasi milenial yang diwakili olehmahasiswa dari PTS terbesar di Jawa Tengah. Hasil dari penelitianmenunjukan adanya sejumlah faktor sebagai identifikasi daya tarikdari pangan sehat sehingga temuan ini menjadi acuan bagi pemasardan distributor untuk dapat menciptakan produk pangan sehat sesuaipersepsian konsumen dan mendukung distribusinya secara merata
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Silva, W. G. M., Udugama, J. M. M. dan Jayasinghe-Mudalige, U. K. (2012). Consumer Perceptions on Quality Attributes of Liquid Food Products: An Empirical Analysis Based on Urban Households. Journal of Agricultural Sciences. 7(2): 85-96.
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Vukmirovic, M. (2015). The Effects of Food Advertising on Food-Related Behaviours and Perceptions in Adults: A Review. Food Research International. 75: 13-19
Walker, R.E., Keane, C.R., dan Burke, J.G. (2010). Disparities and Access To Healthy Food in The United States: A Review of Food Deserts Literature. Health & Place. 16: 876–884.
Zafar, M.Z., Hashim, N.A., dan Halim, F. (2016). Consumer’s Perception Toward Health Claims for Healthy Food Selection. Journal of Scientific Research and Development. 3(1): 57-67.
Zimmerman, F.J. dan Shimoga, S.V. (2014). The Effects of Food Advertising and Cognitive Load on Food Choices. BMC Public Health. 14(342): 1-10.
Benson, T., Lavelle, F., Bucher, T., McCloat, A., Mooney, E., Egan, B., Collins, C.E. dan Dean, M. (2018). The Impact of Nutrition and Health Claims on Consumer Perceptions and Portion Size Selection: Results from a Nationally Representative Survey. Nutrients. 10(656): 1-15.
Bhuiyan, F.R. dan Rahim, A.T. MA. (2015). Consumer’s Sensory Perception of Food Attributes: A Survey on Flavor. Journal of Food and Nutrition Sciences. 3(1-2): 157-160.
Black, C., Ntani, G., Kenny, R., Tinati, T., Jarman, M., Lawrence, W., Barker, M., Inskip, H., Cooper, C., Moon, G., dan Baird, J. (2012). Variety and Quality of Healthy Foods Differ According to Neighbourhood Deprivation. Health Place. 18(6): 1292–1299.
Cant, M.C., Machado, R. and Gopaul, M. (2014). Are Customers Satisfied with Healthier Food Options at South African Fast-Food Outlets?. The International Business & Economics Research Journal. 13(6): 1199-1212.
Chance, Z., Gorlin, M., dan Dhar, R. (2014). Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change. Customer needs and solutions. 1: 253-262.
De Groote, H., Kimenju, S. C., dan Morawetz, U. B. (2011). Estimating Consumer Willingness to pay for Food Quality with Experimental Auctions: The Case of Yellow versus Fortified Maize Meal in Kenya. Agricultural Economics. 42(1): 1–16
Goldsmith, R. E., Flynn, L. R. dan Kim, D. (2010). Status Consumption and Price Sensitivity. Journal of Marketing Theory and Practice. 18(4): 323-338.
Gupta, P. (2014). Impact of Price sensitivity on Customer Satisfaction: An Empirical Study in Retail Sector. Journal Of Humanities And Social Science. 19(5): 17-21.
Hellyer, N. E., Fraser, I., dan Haddock-Fraser, J. (2012). Food Choice, Health Information and Functional Ingredients: An Experimental Auction Employing Bread. Food Policy. 37(3): 232-245.
Kusdiyanto dan Saputro, E.P. (2019). Persepsian Generasi Dotcom Terhadap Konsumsi Produk Pangan Sehat. The 9th University Research Colloqium 2019 Universitas Muhammadiyah Purworejo.
----- (2019). Niat Beli Produk Pangan Sehat. The 10th University Research Colloqium 2019 Sekolah Tinggi Ilmu Kesehatan Muhammadiyah Gombong
Martinez, O., Rodriguez, N., Mercurio, A., Bragg, M., dan Elbe, B. (2018). Supermarket Retailers’ Perspectives on Healthy Food Retail Strategies: In-depth Interviews. BMC Public Health. 18(1019): 1-16.
McDermott, A.J. dan Stephens, M.B. (2010). Cost of Eating: Whole Foods versus Convenience Foods in a Low-Income Model. Family Medicine. 42(4): 280-284.
Muratore, I. (2016). Teens as Impulsive Buyers: What is The Role of Price? International Journal of Retail & Distribution Management. 44(11): 1166-1180.
Musaiger, A.O. (2014). Consumption, Health Attitudes and Perception Toward Fast Food Among Arab Consumers in Kuwait: Gender Differences. Global Journal of Health Science. 6(6): 136-143.
vrum, A., Alfnes, F., Almli, V. L., dan Rickertsen, K. (2012). Health Information and Diet Choices: Results From A Cheese Experiment. Food Policy. 37(5): 520–529.
Rashid, I.M.A., Abdullah, M.F.S., Yusuf, B.N.M. dan Shaari, M.S. (2016). Impact of Service and Food Quality on Customer Satisfaction among Generation Y for the Fast Food Restaurant in Malaysia. International Journal of Information, Business and Management. 8(1): 51-66.
Shaharudin, M.R., Mansor, S.W. dan Elias, S.J. (2011). Food Quality Attributes Among Malaysia’s Fast Food Customer. International Business and Management. 2(1): 198–208.
Silva, W. G. M., Udugama, J. M. M. dan Jayasinghe-Mudalige, U. K. (2012). Consumer Perceptions on Quality Attributes of Liquid Food Products: An Empirical Analysis Based on Urban Households. Journal of Agricultural Sciences. 7(2): 85-96.
Steenhuis, I. H., Waterlander, W. E., dan de Mul, A. (2011). Consumer Food Choices: The Role of Price and Pricing Strategies. Public Health Nutrition. 14(12), 2220–2226.
Vukmirovic, M. (2015). The Effects of Food Advertising on Food-Related Behaviours and Perceptions in Adults: A Review. Food Research International. 75: 13-19
Walker, R.E., Keane, C.R., dan Burke, J.G. (2010). Disparities and Access To Healthy Food in The United States: A Review of Food Deserts Literature. Health & Place. 16: 876–884.
Zafar, M.Z., Hashim, N.A., dan Halim, F. (2016). Consumer’s Perception Toward Health Claims for Healthy Food Selection. Journal of Scientific Research and Development. 3(1): 57-67.
Zimmerman, F.J. dan Shimoga, S.V. (2014). The Effects of Food Advertising and Cognitive Load on Food Choices. BMC Public Health. 14(342): 1-10.
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2020-05-12
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Kusdiyanto, K., Saputro, E. P., & Setyaningrum, D. P. (2020). Generasi Milenial & Produk Pangan Sehat. Prosiding University Research Colloquium, 134–139. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/1053
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Copyright (c) 2020 Kusdiyanto Kusdiyanto, Edy Purwo Saputro, Dewi Probowati Setyaningrum
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