Reseller di Era Pasar Online
Keywords:
Reseller, online, global, pemasaranAbstract
Riset tentang fenomena pasar online di era global menarik diteliti bukan saja karena kepentingan teoritis tetapi juga persaingan yang kian ketat. Oleh karenanya peran reseller di pasar online menjadi bagian urgensi pemasaran sehingga tujuan riset adalah melakukan pemetaan dari persepsian reseller terkait pasar online di era global. Upaya pencapaian dilakukan melalui indepth interview melibakan 5 reseller dengan area Solo Raya. Hasilnya menunjukan ada sejumlah pertimbangan dari resellser terkait kegiatan pemasaran di era global berbasis transaksi online. Temuan ini menjadi acuan bagi produsen, pemasar dan distributor terutama terkait komitmen memberikan yang terbaik kepada konsumen,
References
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Ailawadi, K. L., dan Farris, P. W. (2017). Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailin. 93(1): 120–135.
Alden, D.L., Kelley, J.B., Youn, J.B., Chen, Q. (2016). Understanding Consumer Motivations to Interact on Brand Websites in The International Marketplace: Evidence from the U.S., China, and South Korea. Journal of Business Research. 69(12): 5909-5916.
Chen, L., dan Holsapple, C.W. (2013). E-business Adoption Research: State of The Art. Journal of Electronic Commerce Research. 14(3):261-286.
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Gupta, S., Malhotra, N.K., Czinkota, M., dan Foroudi, P. (2016). Marketing Innovation: A Consequence of Competitiveness. Journal of Business Research. 69(12): 5671-5681.
Huang, M. H., (2015). The Influence of Relationship Marketing Investments on Customer Gratitude in Retailing. Journal of Business Research. 68(6):1318-1323.
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Lee, N., Gilliland, D., Bello, D., dan Osmonbekov, T. (2011). When Electronic Management Tools Work – and Don’t Work – In Social-based Distribution Channels: A study of IT Manufacturers and Resellers. Journal of Business Research. 60(10):1017-1024.
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Liu, Z., Shang, J., dan Lai, M. (2015). Incentive Mechanism for Knowledge Sharing in E-Commerce Service Supply Chain: Complementarity, Integration and Risk Attitude. Journal of Electronic Commerce Research. 16(3):175193.
Liu, Y., Huang, Y., Luo, Y., dan Zhao, Y. (2012). How Does Justice Matter in Achieving Buyer–Supplier Relationship Performance? Journal of Operations Management. 30(5): 355-367.
Luo, Y., Liu, Y., Yang, Q., Maksimov, V., dan Hou, J. (2015). Improving Performance and Reducing Cost in Buyer–Supplier Relationships: The Role of Justice in Curtailing Opportunism. Journal of Business Research. 68(3): 607-615.
Nyadzayo, M. W., Matanda, M. J., dan Ewing, M. T. (2016). Franchisee? Based Brand Equity: The Role of Brand Relationship Quality and Brand Citizenship Behavior. Industrial Marketing Management. 52: 163–174.
Obal, M dan Lancioni, R.A. (2013). Maximizing Buyer-Seller Relationships in The Digital Era: Concept and Research Agenda. Industrial Marketing Management. 42:851-854.
Osmonbekov, T., D. Bello, dan Gilliland, D. (2009). The Impact of E-business Infusion on Channel Coordination, Conflict and Reseller Performance. Industrial Marketing Management. 38(7): 778-784.
Osmonbekov, T. (2010). Reseller Adoption of Manufacturers'e-Business Tools: The Impact of Social Enforcement, Technology– Relationship Fit and The Mediating Role of Reseller Benefits. Journal of Business Research, 63(3): 217-223.
Osmonbekov, T., Zhang, Y.G., dan Dang, Y.M. (2016). Investigating Essential Factors of Reseller Perceived Inequity and Reseller Performance in E-Business. Journal of Electronic Commerce Research, 17(3): 205-215.
Prihatna, K.A., Ayal, R., Sistarani, M., dan Christanti, Y. (2019). What Whatsapp Status Enables Reseller to Do as Channel. International Journal of Innovative Technology and Exploring Engineering (IJITEE). 8(93): 44-55.
Redaelli, E.J., Paiva, E.L., dan Teixeira, R. (2015). The Relationship between Manufacturer and Distributors: Knowledge Transfer and Performance. BAR, Rio de Janeiro. 12(4): 421-441.
Tian, L., Vakharia, A.J., Tan, Y.R., dan Xu, Y. (2018). Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E-Commerce Model. Production and Operation Management. 27(8): 1595-1610.
Wu, J. dan Wu, Z. (2015). Key Supplier Relationships and Product Introduction Success: The Moderating Roles of Selfenforcement and Interdependence between Buyer and Supplier. Industrial Marketing Management. 46:183-192
Ailawadi, K. L., dan Farris, P. W. (2017). Managing Multi-and Omni-Channel Distribution: Metrics and Research Directions. Journal of Retailin. 93(1): 120–135.
Alden, D.L., Kelley, J.B., Youn, J.B., Chen, Q. (2016). Understanding Consumer Motivations to Interact on Brand Websites in The International Marketplace: Evidence from the U.S., China, and South Korea. Journal of Business Research. 69(12): 5909-5916.
Chen, L., dan Holsapple, C.W. (2013). E-business Adoption Research: State of The Art. Journal of Electronic Commerce Research. 14(3):261-286.
Glynn, M. S. (2010). The Moderating E?ect of Brand Strength in manufacturer–reseller relationships. Industrial Marketing Management. 39(8): 1226–1233.
Gupta, S., Malhotra, N.K., Czinkota, M., dan Foroudi, P. (2016). Marketing Innovation: A Consequence of Competitiveness. Journal of Business Research. 69(12): 5671-5681.
Huang, M. H., (2015). The Influence of Relationship Marketing Investments on Customer Gratitude in Retailing. Journal of Business Research. 68(6):1318-1323.
Hughes, D.E., dan Ahearne, M. (2010). Energizing the Reseller’s Sales Force: The Power of Brand Identification. Journal of Marketing. 74: 81–96.
Lee, N., Gilliland, D., Bello, D., dan Osmonbekov, T. (2011). When Electronic Management Tools Work – and Don’t Work – In Social-based Distribution Channels: A study of IT Manufacturers and Resellers. Journal of Business Research. 60(10):1017-1024.
Leslie, P. dan Sorensen, A. (2014). Resale and Rent-Seeking: An Application to Ticket Markets Review of Economic Studies. 81: 266-300.
Liu, Z., Shang, J., dan Lai, M. (2015). Incentive Mechanism for Knowledge Sharing in E-Commerce Service Supply Chain: Complementarity, Integration and Risk Attitude. Journal of Electronic Commerce Research. 16(3):175193.
Liu, Y., Huang, Y., Luo, Y., dan Zhao, Y. (2012). How Does Justice Matter in Achieving Buyer–Supplier Relationship Performance? Journal of Operations Management. 30(5): 355-367.
Luo, Y., Liu, Y., Yang, Q., Maksimov, V., dan Hou, J. (2015). Improving Performance and Reducing Cost in Buyer–Supplier Relationships: The Role of Justice in Curtailing Opportunism. Journal of Business Research. 68(3): 607-615.
Nyadzayo, M. W., Matanda, M. J., dan Ewing, M. T. (2016). Franchisee? Based Brand Equity: The Role of Brand Relationship Quality and Brand Citizenship Behavior. Industrial Marketing Management. 52: 163–174.
Obal, M dan Lancioni, R.A. (2013). Maximizing Buyer-Seller Relationships in The Digital Era: Concept and Research Agenda. Industrial Marketing Management. 42:851-854.
Osmonbekov, T., D. Bello, dan Gilliland, D. (2009). The Impact of E-business Infusion on Channel Coordination, Conflict and Reseller Performance. Industrial Marketing Management. 38(7): 778-784.
Osmonbekov, T. (2010). Reseller Adoption of Manufacturers'e-Business Tools: The Impact of Social Enforcement, Technology– Relationship Fit and The Mediating Role of Reseller Benefits. Journal of Business Research, 63(3): 217-223.
Osmonbekov, T., Zhang, Y.G., dan Dang, Y.M. (2016). Investigating Essential Factors of Reseller Perceived Inequity and Reseller Performance in E-Business. Journal of Electronic Commerce Research, 17(3): 205-215.
Prihatna, K.A., Ayal, R., Sistarani, M., dan Christanti, Y. (2019). What Whatsapp Status Enables Reseller to Do as Channel. International Journal of Innovative Technology and Exploring Engineering (IJITEE). 8(93): 44-55.
Redaelli, E.J., Paiva, E.L., dan Teixeira, R. (2015). The Relationship between Manufacturer and Distributors: Knowledge Transfer and Performance. BAR, Rio de Janeiro. 12(4): 421-441.
Tian, L., Vakharia, A.J., Tan, Y.R., dan Xu, Y. (2018). Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E-Commerce Model. Production and Operation Management. 27(8): 1595-1610.
Wu, J. dan Wu, Z. (2015). Key Supplier Relationships and Product Introduction Success: The Moderating Roles of Selfenforcement and Interdependence between Buyer and Supplier. Industrial Marketing Management. 46:183-192
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Published
2020-05-12
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Muqorobin, A., Saputro, E. P., & Setyaningrum, D. P. (2020). Reseller di Era Pasar Online. Prosiding University Research Colloquium, 290–295. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/1010
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Copyright (c) 2020 Agus Muqorobin, Edy Purwo Saputro, Dewi Probowati Setyaningrum
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
