Analisis Wacana Plesetan Pada Merk Obat-obatan

  • Siska Novia Anggara Universitas Muhammadiyah Surakarta
  • Ulin Intan Saputri Universitas Muhammadiyah Surakarta
  • Intan Dewitasari Universitas Muhammadiyah Surakarta
Keywords: Discourse analysis

Abstract

This study aims to determine the play discourse analysis on drug brands.
The play language is considered a deviation from the language that is
used by the community because it has unusual patterns and violates
language conventions. Unlawfulness has two possible assumptions,
namely as commendable or as a disgraceful thing. The play language in
many speech situations emphasizes humor and humor, and is relaxed.
The method used in this research is qualitative method. Qualitative
methods as a research procedure in which the descriptive data is in the
form of a series of words in writing or verbally from someone and
behavior that can be observed. The application of this qualitative method
has descriptive properties which mean the data that has been generated
in the form of a series of words in a form of quotation. The results of this
study indicate that in a play on the boat-drug brand has several different
meanings or meanings for the readers.

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Published
2019-10-21